Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

What happens when a Roblox challenge becomes reality? I attempted to survive 99 straight nights in the forest with only the ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

Six Flags has entered the metaverse via a new experience in the virtual gaming platform Roblox featuring virtual rides and a token-based mixed-reality rewards program, extending the operator of theme ...